stranded

CREATIVE DIRECTOR: Lavinia tan         photographer: YOUN JUNG KIM        models: chen xi , bria condon

Stranded is a New York jewellery house crafting hand-strung pieces with a tactile, intimate sensibility. 

the project

BRAND DESIGN                           

PHOTOGRAPHY

DIGITAL

We built the brand from the ground up, shaping its creative strategy, visual identity, website, and launch campaign into one cohesive system. The lookbook was art directed and produced to spotlight the craftsmanship and sculptural detail of each piece. The result is a contemporary yet timeless brand world.