Stranded

CREATIVE DIRECTOR: Lavinia tan         photographer: YOUN JUNG KIM        models: chen xi , bria condon


Stranded is a New York jewellery house crafting hand-strung pieces with a tactile, intimate sensibility. 

the project

BRAND DESIGN                           

PHOTOGRAPHY

DIGITAL

We developed the complete brand foundations from the ground up. This included mapping out a full creative strategy, brand identity, web design and launch campaign. The lookbook campaign was directed and produced to highlight the craftsmanship and sculptural detail of each piece. The result is a cohesive brand ecosystem that feels contemporary yet timeless.